Why Is It So Important To Discover Your Purpose?

“Cherish your visions and your dreams as they are the children of your soul, the blueprints of your ultimate achievements” ~ Napoleon Hill

We are all born with a life purpose, unique gifts and talents. Most of us never question our purpose.

We don’t spend the time to go deeper into our inner self to ask the questions that will start to reveal the answers to: Why am I here? What is my deeper work in the world? How do I lead and serve other people?

Our purpose is the reason we are alive. It is not our job, a role, a title, or our company.

Purpose is a deeper knowing inside of us that encourages us to answer that most important question who we are, why we are here and what are we here to do.

It is a source of deep vitality and vision. It is the rocket fuel that will get you up every day and keep you focused on your true north path.

According to Harvard Business Review, there is an explosion of interest from small business owners and leaders in corporations pursing their purpose.

Why is purpose important for your personal development and for your business vision?

Doctors have found that people who have a purpose are less prone to disease. Psychologists describe it as the pathway to well-being. Business experts say it is the key to exceptional performance.

Whether you are an entrepreneur with a startup or the CEO of a major Fortune 500 company, a nurse practitioner, a manager of a spa, an organic farmer, a professor of nursing, or a soft wear developer you will benefit from having clarity about your purpose and or business vision for your life.

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It is the very essence of what will guide you through the extremely turbulent time in the world today and it will help anchor you in the up and down times in your personal life that include health, relationship, financial and spiritual crisis.

It will help you stay focused on your dream for your business, why you started your business and what you want to bring into the world. If you have no purpose you can quickly become burned-out, disillusioned, and unable to stay focus on sustaining your goals.

Without a purpose you may make money but you will not stay around long without an authentic, valuable product or service that improves the quality of other’s lives.

I have found that the critical factor for my life and for my client’s success is to have a purposeful vision that is guided by your highest calling.


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